Right at Home is a leading Home Care Company, providing high-quality, compassionate care services to clients in the comfort of their homes. Our mission is to support families and improve the quality of life for those who require assistance with daily activities, ensuring that they live independently and with dignity.

Job Summary:

We are seeking a dynamic and highly motivated Senior Marketing Executive to join our team (up to 20hrs per week). The successful candidate will be responsible for managing marketing, events, and public relations activities to promote our brand and services, drive sales, and enhance our community presence, nationally.

Key Responsibilities:

1. Marketing:

• Develop and implement marketing strategies in conjunction with the leadership team to increase brand awareness and client engagement. Nationally and across all office locations.
• Manage the company’s online presence, including social media accounts (Facebook, Instagram, LinkedIn, etc.) and the website.
• Create and distribute marketing materials (e.g., brochures, newsletters, blog posts, case studies) that highlight our services and client success stories.
• Monitor and analyse the effectiveness of marketing campaigns and make data-driven decisions to improve strategies.
• Work with external vendors or agencies as needed for digital marketing and advertising campaigns.
• Assist in SEO (Search Engine Optimisation) efforts to improve online visibility.

2. Events:

• Plan and organise internal and external events (virtual and in-person) to promote the culture of the company, business opportunity, company’s services and engagement with the local community.
• Work with external vendors
• Coordinate participation in industry conferences, exhibitions, and trade shows to generate leads and network with stakeholders.
• Collaborate with local partners to sponsor or attend events that align with our mission.

3. Public Relations:

• Develop and maintain relationships with local media outlets, bloggers, and influencers to promote positive brand recognition.
• Work with outside agencies, write press releases, articles, and stories about the company’s services, milestones, and community involvement.
• Handle media enquiries and facilitate interviews for company spokespeople.
• Develop, monitor and respond to online reviews and feedback, ensuring a positive brand reputation.

4. Sales Support:

• Collaborate with the teams to identify new business opportunities and potential markets.
• Develop appropriate marketing materials to support sales.
• In conjunction with the leadership team, promote the Brand and business opportunity to potential franchise partners
• Provide market research and insights on competitor activities, trends, and customer needs.

Skills & Qualifications: 

A Minimum of a Bachelor's Degree In Marketing/ Business/ Communications or a Related Field is Required

• 5 years experience in Marketing.
• Excellent written and verbal communication skills.
• Ability to organise and manage events from conception to completion
• Strong knowledge of digital marketing strategies, social media, and SEO techniques.
• Self-starter, creative thinker, and problem solver with attention to detail.
• Ability to manage a marketing budget and allocation of own time.
• Proficient in Microsoft Office Suite and marketing software (e.g., Google Analytics, Contact Management, Mailchimp, etc.).
• Strong interpersonal skills and ability to collaborate with internal and external stakeholders.

Benefits:

• Flexible working hours.
• Opportunity for development in a expanding sector.
• Competitive salary based on experience.
• The chance to make a positive impact.

How to Apply:

Interested candidates should submit a CV and cover letter outlining their experience and why they would be a great fit for this role.

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